I write the script, cast it, shoot it, and watch the numbers move.

The letter

Hi. My name is Pedro Lima. I'm a Brazilian brand strategist and copywriter based in São Paulo. I'm currently at the biggest health and wellness company in Brazil by revenue, nine months in. Before that, from 2022 to the end of 2025, I built my career at a leading Brazilian direct-response agency: Copywriter, then Head of Copywriter, then Head of Ads, and eventually Partner, once the results made the case for themselves.

I don't just write the copy. I designed a funnel that paired a digital offer with a physical product, wrote the script, cast the actors, and directed the shoot myself. Across my time there, my work generated $4.5M+ in sales in Brazil, and the health and wellness strategy I led for the US market scaled to $20M+ in annual revenue.

Through 2025, I was still writing scripts and directing recordings live, remotely from Brazil, giving the editing team shot-by-shot instructions, with real actors, because AI video wasn't convincing enough yet. That's changed since, but the habit of owning production end to end hasn't.

That's the pattern I bring to a brand: strategy and execution under one roof, so nothing gets lost in the handoff between the person who thinks, the person who writes, and the team that ships it.

I'm looking to work directly with US brands that treat performance as the only scoreboard that matters. If that's you, here's what I'm bringing to the table:

• A strategist who has run the full funnel: research, angle, script, casting, direction, and the copy around all of it.
• A leader whose US health and wellness strategy scaled to $20M+ in annual revenue.

Below are a few materials that back this up.

— Pedro